Redding to… Ride
Are you Redding to ride? If you are anything like us, it is a resounding “Yes!”
For the past 7 years RTA has had it’s nose to the grindstone working away and planning, building and maintaining trails in the Redding area. Our ethos has always been, “build it and they will come”. Well, in a way that has proved true as seen by the fact that some of our flagship trails have been graced and re-graced by some of the top level mountain bikers in the world.
As the years progress, we have matured (not too much), grown as an organization and we have realized the value of well planned and executed marketing as essential to promoting our area. A big part of that growth is the strong partnerships we have formed. One such partnership that has evolved into something amazing over the last couple years is our work with Visit Redding. With their recent change in hands to the Chamber of Commerce and new hire of Danny Orloff as the Visit Redding marketing director, they have made it clear that they recognize the value of our trails as a huge draw for tourism.
With that being said, we are proud to show one of our first collaborative efforts, a short documentary highlighting our most recent work on the Enticer. The quality of this video shows the level of professionalism that Visit Redding is setting and we are excited about future projects together. Some of these are already in the works and we can’t wait to share them with you once they reach fruition!